Your eCommerce website is almost similar to the stores in the mall where the first impression matters the most. An attractive window display will invite customers in and well-organized products will encourage them to browse and buy. The process of eCommerce website development involves building the structure, web designing, programming, publishing, and database management.
Here are 7 tips to keep in mind that will help you to build an eCommerce website for increased productivity.
- 1 1.Build a Strong Platform and Have a Functional Theme
- 2 2.Search Engine Optimization (SEO) and Site Performance
- 3 3.Target the Mobile Customers with Responsive Website Design
- 4 4.Security Matters for Trust and Data Safety
- 5 5.Limit Product Selection and Offer Site Search
- 6 6.Display Quality Pictures and Videos on Your Product Page
- 7 7.Implement a Hassle-free Transaction Procedure
1.Build a Strong Platform and Have a Functional Theme
The foundation of your business is the platform. While considering eCommerce website development. Choose an established platform such as Shopify, Magneto, BigCommerce that can handle the web traffic you anticipate in the future.
If your plan is to sell to multinational customers, using various currencies, you need to build an omnichannel or multichannel empire that requires a robust platform. Once the platform is chosen, the next crucial theme is the theme. You need such a theme that
- Loads quickly
- Is responsive
- Works on all the browsers
- Is visually appealing
- Customizable by your brand.
This is the place where your customers interact with your site. So, it should look cool and perform well.
2.Search Engine Optimization (SEO) and Site Performance
PageRank is very important for internet traffic. Proper use of SEO is required to receive a higher rank. SEO also helps shoppers find your website prior to others. It’s worth the effort because the CTR drops by more than half from the first position to the second position in the Google search results. Website performance and page loading speed also make a big difference to your UX and Google’s ranking. Impatient shoppers reject slow websites quickly.
According to experts providing assignment help Australia service 40% of the shoppers leave if the webpage takes longer than 3 seconds to load. As of July 2018, the page loading speed for mobile devices has become a part of Google’s algorithm for ranking pages. Long story short, faster loading pages mean a better user experience, and that’s good for everyone.
3.Target the Mobile Customers with Responsive Website Design
It seems like a no-brainer to have every web page optimized for mobile devices. However, there are a plethora of merchants still tied to old themes and websites that only work properly on desktops. Statistics report that 49.7% of page views in 2017 came from mobile devices only.
So, if your website is not yet mobile responsive, you’re missing out on almost 50% of your potential customers. Mobile users need to be able to search, browse and buy right from their phones and other devices without any hassle.
4.Security Matters for Trust and Data Safety
Trust between the customer and merchant takes time to build and is essential for sales. One immediate advancement, that builds trust is to have every page encrypted using HTTPS protocol and not just the payment information pages. Customers rightly expect you to keep their personal data safe. Obviously, payment information and transactions require high security.
If your company accepts credit cards, then your site must be PCI (Payment Card Industry) compliant. For an extra layer of security, don’t store vital data like credit card information on your company’s website? By chance your system gets hacked, your company becomes liable.
5.Limit Product Selection and Offer Site Search
Offering too many options to your customers can hinder sales. Buyers face decision paralysis when overwhelmed with too many choices. They are most likely to walk away rather than decide. Always include a site search that is fast, reliable, and scalable.
According to statistics homework help experts, 30% of visitors use site search. It’s a crucial component for any eCommerce site. Don’t need to settle for the default search engine you find on most sites. Purchase a robust, third-party search engine and provide shoppers with as many filters as possible to quickly narrow their search.
6.Display Quality Pictures and Videos on Your Product Page
Believe it or not, 10 seconds is about all the time consumers will give you. So, you need to get straight to the point, grab their attention and keep them on the page until you can explain in greater detail. Photos and videos are the perfect solutions to grab the attention of the customers.
So, having one or both displayed above the fold on every page can be fruitful.
7.Implement a Hassle-free Transaction Procedure
After finding the coveted product, the customer adds it to the cart and has her credit card in hand. But now the checkout process is creating more hassle than a track meet.
- Unexpected price
- No proper return policy
- Certain type of payments not accepted
- She needs to create an account to complete the purchase
If the above problems are faced by the customer, she might abandon the cart and leave the website. To solve the issue the first thing to do is to meet the shipping objection head-on. Display your company’s shipping fees and policies on the home page and product pages. It eliminates all the confusion right there.
If your platform restricts certain payment types, it’s time to upgrade to one that doesn’t. According to a group of ap chemistry tutors, your company should be able to process international credit and banking cards, online payment gateways like PayPal and Stripe plus digital wallets like Apple pay and Amazon pay.