Web Scraping 101

Technology is no longer a field limited to geeks and Silicone Valley Mega Heads. With more and more daily life happening online, it has become almost essential for anyone hoping to make it in any field to have some semblance of mastery in all things internet.

Concepts like firewalls, VPNs and web scraping are now commonly used in discourse and getting to grips with them could afford you many opportunities for growth and security. You might already have a proxy service provider, like this one, to assist in keeping your online real estate safe. But now, I’m going to introduce you to web scraping and show you how this system can enhance your business.

Whether you’re just starting out in eCommerce, busy with your Master’s degree, or you’re a serious journalist, web scraping is something that could benefit your work immensely.

Different proxy service providers have assisted many internet users in facilitating web scraping to develop their businesses. Read on to see how you can make web scraping work for you.

Scrape the what?

Web scraping: sounds a bit like a medical procedure, right? It’s not nearly as visceral, but it is as effective. It’s a simple way to utilize all the information available on the over 1.8 billion websites on the web. Instead of spending countless hours scouring the web for information about your situation, you can make use of web scraping.

Web scraping is essentially the process of fetching and arranging data from the internet. It’s a quick and effective way of extracting all the data relevant to your needs, filtering and displaying (in CSV or Excel) it in a way that is easy for you to use.

So, how is this relevant to you?

In this age, the number one way to stay ahead of your competitors is simply by getting the necessary information before they do. Web scraping is a fast and effective way of doing so. Here are a few examples of how different industries can use web scraping to tailor-make their way of doing business.

Marketing

When it comes to keeping your brand in the number one position, getting all the information on market trends, SEO rankings, and high-quality content is essential. You can use web scraping as a tool to process and assimilate information. This is especially helpful when it comes to SEO monitoring. Instead of spending hours looking at search results, you get all the information in a spreadsheet.

This includes keyword-related results, meta titles, and their descriptions. This information can help you create content that stays in line with current online trends. It can also keep you on top of Google searches and improve your SEO ranking.

Business and eCommerce

The online market is increasingly competitive, especially in recent times, with more and more businesses moving online. To stay visible and keep customers, you need to know what is going on in the market. Web scraping can help you stay on top of your game by helping with price and product intelligence. To make sure that you’re pricing your product right, utilize web scraping. Use web scraping as a tool to find the price for similar items across multiple websites. You can also find out about your competitor’s pricing strategies like promotions.

Product intelligence uses a similar method. To sell a product, you’ll need to know which product works best. Use web scraping to extract data from a multitude of websites. It can generate a list of products and categories, offering you unique insights into your market.

Academia and Journalism

Both academia and journalism are notorious for lengthy research hours. Web scraping is the perfect way to help speed up that process by helping you seek out relevant research. Tabulating the findings and putting all the information in a highly functional spreadsheet saves you countless hours on Google.

Other

There are many day-to-day uses for web scraping, such as helping you assimilate real estate listings when looking for property. This can help inform you about current housing market trends.

If you’re in the tourism industry, use web scraping as a tool to keep track of flights and accommodation information. As the prices of these are primarily subject to availability, having up-to-date information available can help you plan trips within budget in a fraction of the time.

If you’re looking to start up an aggregator business, web scraping will be an invaluable tool in your arsenal. Quickly and effectively quantifying large pieces of information will keep you in business. Web scraping helps assimilate all the relevant information you wish to give to customers in a single spreadsheet.

Conclusion

The internet landscape is a volatile one; seemingly small factors like SEO ratings can be the difference between making it or not. Web scraping is an invaluable tool for any person with a lot of internet real estate. It can help ensure that you always stay on top of your market in a cost-effective and timely way.